GGFF is a legacy brand by Mike Conley — NBA All-Star, 4X Sportsmanship Award Winner and 2X Teammate of the Year. The values of sportsmanship, teamwork, and excellence are built into the brand ethos, extending into everything we create from media to merchandise. The GGFF mission is to redefine sportsmanship with a competitor’s mindset, providing players, coaches, and fans with a positive message to share.